I had a semi-structured interview with Michelle Pujol and got her views on my research sub-questions.
"Which marketing platforms are most appropriate for selling organic jewellery?"
Michelle's response
She had some initial suggestions on doing mini-exhibitions she felt I needed to generate multiple collections. She also suggested I approach magazines to do small articles on my work to get my name out. Another helpful suggestion was that I should generate an explanation/story behind each piece can help it sell.
She suggested that once I have a few collections then to start thinking about setting up an online presence. She explained how there are two ways about doing this either with my own website or with an Etsy store. A useful piece of advice I received was to do the online set-up myself as paying someone to do it as it can get expensive to pay someone every time I want to add a product to the online store.
Pujol explained the difference between a website and an Etsy store, a website can easily be set up online using Wix or WordPress but usually only access local target markets. Whereas Etsy is internationally known but is used by many crafters which means more competition.
My Response
There are not as many galleries in Durban that will rent space out to students for free so my version of mini-exhibitions to test the market would be when I display my work at the I Heart Market. The market has been closed so because I have experience with Wix I explored using it to set up my website. My focus is not on being internationally known at this point in time so I did not even look into an Etsy store.
No comments:
Post a Comment